From idea to launch: websites, marketing, SEO and automation.Discuss your project
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Websites and online stores built around your customer’s next step

Explain your offer, help visitors choose and make it easy to enquire or order. We agree the content, design and functions before development.

For service businesses, expert teams and stores launching a website or updating an existing one.

Example: travel business

A tour catalog, itinerary pages and a booking enquiry. Customers choose a trip and send the details to a manager.

An example website handover

An illustrative example for a service website. Editable areas and checks are agreed for your project. This is not a client case study.

Customer task

Enquire about a service

What is handed over
A form, a destination for the enquiry and an assigned owner.
Acceptance check
Submit a test enquiry and check the record in the destination system.
Customer task

Update content independently

What is handed over
Agreed fields for copy, contact details, services or products, plus instructions.
Acceptance check
A client representative edits a record and verifies the published change.
Customer task

Manage the website after launch

What is handed over
An access inventory for the website, domain, hosting and required services.
Acceptance check
Verify access for an authorised person and agree the support scope.

How this stage is accepted

  • Pages match the agreed structure and design and work on mobile.
  • Forms, orders and messages pass the agreed customer journeys.
  • The client can perform the agreed editing tasks and has access and instructions.

Choose the scope

A landing page supports one offer or launch. A company website gives each service its own page and brings together work examples and contact information. A store also needs a catalogue, product pages and checkout.

We agree who supplies copy and images, which integrations are required and how you will accept the result. Existing websites can be improved in stages.

  • Page structure and agreed design.
  • Responsive pages, forms and error handling.
  • Basic metadata, sitemap and indexing settings.
  • Agreed integrations, access and instructions.

Fit the technology to the work

We choose the publishing system around how your team edits content and manages orders. The estimate separates hosting, licences, paid services and catalogue population where applicable.

For a redesign, we review existing URLs, search visibility and forms. If URLs change, redirects become part of the agreed migration scope.

Check the complete customer journey

Before launch we check navigation, mobile layouts and actual receipt of form submissions. Store acceptance also covers checkout, test payments and order messages within the agreed scope.

We hand over access and instructions. Ongoing SEO, marketing, content updates and support are scoped separately.

Changing a system that already works

We assess your current website, campaigns or CRM first. A replacement or migration is a separate decision with an explanation of the scope and cost.

  1. Record the starting point

    Identify the pages, data, access and workflows involved. Agree what must be preserved and who approves changes.

  2. Propose a bounded scope

    Compare improvements to the existing system with alternatives. Agree the stage, owner, dependencies and a way to restore the previous state where possible.

  3. Verify before handover

    For website or CRM changes, agree backups and a test environment where needed. Check the agreed workflows after release and hand over the change log and instructions.

Advice, implementation or ongoing work

Choose the format that fits the task. A paid audit is not a mandatory entry point for every project.

Advice / assessment

Discuss a specific question and receive recommendations or a plan. Your team can handle implementation.

Implementation

We make the agreed changes, show progress and verify the acceptance criteria.

Support / development

Agree the period, work items, reporting and responsible person separately. New tasks are estimated before work starts.

Work example

Lemon Travel: a multilingual tour and yacht website

A live travel website in Italy with a catalogue, five languages, forms and a CRM integration. Explore the case and visit the website.

Before we start

Can we keep our current website?

Yes. We assess whether specific pages, forms or integrations can be improved on the current platform.

How is the price calculated?

By page templates, design, content and functions. We provide an estimate after reviewing the brief.

Can we order development on its own?

Yes. Marketing, SEO and automation are optional services.

LET’S START WITH YOUR TASK

What shall we build for your business?

Tell us what you need: a website, marketing, SEO or automation. We’ll discuss the task and suggest a suitable next step.

Enquiries and project coordinationIT SpecterMessage us on Telegram · @itspecter_tech

Contact IT Specter to discuss your task. At the start, we agree who coordinates your project and accepts the deliverable.

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